Google Launch Brief · Air Repair HVAC
Already running. We took over the account today — lead rating, refunds, and profile fixes start immediately.
New campaign at $100/day chasing urgent repair and tune-up calls in the High Desert.
A burner number for texts, and a new DBA for the Apple Valley name. Both are holding things up.
What we need from you
Your Local Services number, 760-684-3145, is a landline — it can't receive texts. Right now message leads land in email only, and in local services the first company to reply usually gets the job. Send us the burner number and we'll swap it into the profile, then run a test so you can watch it work.
The old one has expired. Google verifies the business name before it will approve a second Local Services profile, so the DBA is what unlocks Apple Valley — the area you said you're showing red in.
Not urgent, but send it over when you have a minute. It pairs with the DBA: access lets us work the listing, the DBA lets us advertise on it.
Payment
Covers Local Services Ads management and the Google Ads campaign build. Work has already started, so please take care of this today.
Pay by card →Local Services Ads
Google Ads
| Launches | Friday, September 4 |
|---|---|
| Daily budget | $100/day, scaling up once we see the numbers |
| Offer | $49 AC tune-up and $49 repair diagnostic |
| Goal | Demand calls — urgent customers who want someone out today |
| Service area | High Desert, Barstow down through Phelan, Pinyon Hills and Apple Valley |
| Excluded | Lucerne Valley — your call |
| Calls route to | 760-684-3145, with call tracking so we can measure results |
| Not yet | Furnace tune-ups — we'll switch those on in about six weeks as the weather turns |
For the office
Announces itself as "call from Google." No price is mentioned — these callers haven't been quoted anything.
The caller will reference the $49 tune-up or diagnostic. That's how you know which campaign it came from.
Your AI picks up at 4:30 PM, but Local Services will now run until 8:00 PM — worth a quick check that after-hours calls are being handled the way you want.
Schedule
Lead rating begins same day. No approval delay — the account was already running.
We'll email you the moment it starts so the office knows to expect the $49 calls.
Calendar invite already sent. We'll go through the calls, the refunds recovered, and where to put more budget.
One request
Let us handle budget changes rather than adjusting inside the account. On Local Services especially, the budget only produces more calls once Google has the lead feedback — we'll always flag it before we increase anything.